Stop Improvising and Start Growing Revenue with Intent
This course is a comprehensive introduction to MXP Online, a step-by-step guide to acquiring customers and growing your business with predictable, profitable and scalable revenue.
Learning and Doing
Be prepared to do much more than simply learn how to find product-market fit
Throughout this course, you will be performing the actual work required to acquire customers and grow revenue. Our comprehensive videos, exercises, downloadable templates and case studies, enable you to apply your learning in real-time.
Your course completion certificate is actual traction in the market, and a 15% off coupon to the entire MXP Online program!
Get started now!
Powered by GrowthX
GrowthX Capital is a Silicon Valley venture capital fund that invests money and expertise in early-stage founders. We have over 40 companies in our portfolio, and the founding partners have over 100 years of collective experience personally taking new products to market and helping a global community of founders do the same.
We developed the playbook to give our portfolio companies an unfair advantage. We adapted it to help global corporations commercialize innovative new products. We created a curriculum out of it to train university students. We partnered with top-rated startup accelerators to help them graduate more investment-ready startups.
Now, it’s all available to you!
"Within a week of using MXP Online, it completely turned around how I saw my own start-up and approached growth. I absolutely love how MXP Online approaches start-up growth as a science experiment, solving for one variable at a time."
“The Market Acceleration Program helped us understand and create business and sales structure that have been invaluable to our growth.”
Founder, Glam St
“Having GrowthX [MXP] on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”
Founder, BOS Framework
StartIntroduction to Ideal Customer Profiles (5:14)
StartHow to ID and Prioritize - Part 1 (7:22)
StartHow to ID and Prioritize - Part 2 (7:26)
StartWhy People Buy (8:38)
StartWho Buys (5:55)
StartICP Creation (w/two Case Studies) (8:30)
StartICP Exercise Template (Prioritization) (7:34)
StartICP Exercise Template (Brainstorming) (6:42)
StartICP Exercise Template (w/Case Study) (9:01)
StartICP Exercises (Brainstorming and Prioritization)
StartIntroduction to Customer Acquisition Strategies (4:09)
StartOptimize for Learning (5:40)
StartCritical Concepts 1 of 2 (10:15)
StartCritical Concepts 2 of 2 (7:07)
StartFrom "Concept" to "How To" (12:15)
StartAnalogue Growth Hacks (5:41)
StartCustomer Acquisition Strategy Exercise Template
StartExercise Best Practices (17:24)
StartFinal Insights (9:29)
StartCustomer Acquisition Strategy Exercise
Examples of what you will learn and do
You will be applying everything you learn in real-time with interactive exercises and downloadable templates that will guide you every step of the way as you interact with your market, engage with your ideal customers and win revenue.
Market Message Mapping
Build out comprehensive marketing and sales messaging that translates what your product or service does into language that attracts new business by highlighting the value it creates for your customers.
Ideal Customer Profiles
Identify the behavioral patterns and common characteristics of the people and companies most likely to buy your product and become great customers.
Customer Acquisition Strategies
Identify, outline and prioritize stage-relevant customer acquisitions strategies that will help you accelerate the path to product market fit and acquire revenue with the highest ROI.
Max designed and runs the Market Acceleration Program, the private product-market fit accelerator that’s exclusively available to GrowthX Capital portfolio companies.
Max has helped hundreds of startups and thousands of founders from around the world find product-market fit. His market development expertise enables him to help startups find the right customers, messaging and acquisition channels for them to validate product-market fit and scale revenue.
Before co-founding GrowthX, Max built the sales technology stack and lead generation playbook for multiple early stage companies. His experience identifying ideal prospects and constructing sophisticated, multi-step email campaigns resulted in a 3-5 X increase in lead generation and overall pipeline development, putting all companies he has worked with on a path to predictable revenue.
Max spent several years in China where he was managing director and the only foreign employee of a successful education startup that went from 15 employees to over 200 in 18 months.