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The Google Maps of Go to Market by Max Menke
Introduction
Course Introduction (4:11)
Introduction to Exercises (5:40)
Ideal Customer Profile
Introduction to Ideal Customer Profiles (5:14)
How to ID and Prioritize - Part 1 (7:22)
How to ID and Prioritize - Part 2 (7:26)
Why People Buy (8:38)
Who Buys (5:55)
ICP Creation (w/Case Study) (8:30)
Exercise Definitions
ICP Exercises (Brainstorming and Prioritization)
ICP Exercise Template (Brainstorming) (6:42)
ICP Exercise Template (Prioritization) (7:34)
ICP Exercise Template (w/Case Study) (9:01)
Customer Acquisition Strategies
Introduction to Customer Acquisition Strategies (4:09)
Optimize for Learning (5:40)
Critical Concepts 1 of 2 (10:15)
Critical Concepts 2 of 2 (7:07)
From "Concept" to "How To" (12:15)
Analogue Growth Hacks (5:41)
Customer Acquisition Strategy Exercise Template
Exercise Best Practices (17:24)
Final Insights (9:29)
Customer Acquisition Strategy Exercise
Market Messaging
Introduction to Market Messaging (5:22)
Critical Concepts (9:23)
Unique Value Proposition (8:35)
Unique Selling Proposition (5:12)
Market Message Mapping (12:02)
Final Insights (5:37)
Market Message Map Exercise Template
Conclusion
Final Thoughts (6:24)
Exercise Best Practices
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