Ideal Customer Profile
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Introduction to Ideal Customer Profiles (5:14)
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How to ID and Prioritize - Part 1 (7:22)
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How to ID and Prioritize - Part 2 (7:26)
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Why People Buy (8:38)
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Who Buys (5:55)
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ICP Creation (w/Case Study) (8:30)
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Exercise Definitions
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ICP Exercises (Brainstorming and Prioritization)
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ICP Exercise Template (Brainstorming) (6:42)
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ICP Exercise Template (Prioritization) (7:34)
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ICP Exercise Template (w/Case Study) (9:01)
Customer Acquisition Strategies
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Introduction to Customer Acquisition Strategies (4:09)
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Optimize for Learning (5:40)
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Critical Concepts 1 of 2 (10:15)
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Critical Concepts 2 of 2 (7:07)
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From "Concept" to "How To" (12:15)
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Analogue Growth Hacks (5:41)
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Customer Acquisition Strategy Exercise Template
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Exercise Best Practices (17:24)
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Final Insights (9:29)
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Customer Acquisition Strategy Exercise
Market Messaging
Conclusion
