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Breakout Growth Masterclass with Sean Ellis
Kickoff
1.1 - Intro (3:16)
1.2 - The Breakout growth pyramid (1:22)
Leveraging your product's core value
2.1 - Sustainable Growth (2:39)
2.2 - Value Driven Retention (1:41)
2.3 - Must have benefit + Must have user (6:28)
2.4 - Exercise (Core Value) (0:59)
2.5 - Quiz: Leveraging Core Value
Understanding your value delivery engine
3.1 - Measure Growth of Value Delivered (2:58)
3.2 - Exercise (North Star Metric) (2:01)
3.3 - Q&A about NSM (11:14)
3.4 - Diagram your value delivery (2:44)
3.5 - Understand Quali and Quanti (3:19)
3.6 - Acorns Case Study (3:44)
3.7 - Quiz: Value Delivery Engine
Growth Levers
4.1 - Acquisition Lever (0:51)
4.2 - Activation Lever (3:15)
4.3 - Engagement Loop (5:22)
4.4 - Revenue Lever (1:32)
4.5 - Referral Lever (2:50)
4.6 - Slack Case Study (5:30)
Running high-impact test/learn program
5.1 - Experiments to accelerate Growth (4:27)
5.2 - Hypothesis Driven Experiments (3:19)
5.3 - Q&A about Experiments (5:30)
5.4 - Role of the Growth Team (1:09)
5.5 - Common Growth Team Roles (1:24)
5.6 - Finding High Leverage Opportunities (2:48)
5.7 - Good and Bad Onboarding Examples (1:54)
5.8 - Prioritizing Ideas For Testing (1:02)
5.9 - Growth Meeting for Driving Learning Velocity (1:38)
Unleashing company-wide growth culture
6.1 - Breaking Siloes + Shared Mission (3:56)
6.2 - Exercise- Biggest barriers (1:04)
6.3 - Culture of Psychological Safety (1:40)
6.4 - Cross Functional Growth Success (2:07)
6.5 - Dropbox Case Study (1:54)
Congratulations
Congratulations
2.5 - Quiz: Leveraging Core Value
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