Module 1: Why LinkedIn + your goals on LinkedIn
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LinkedIn stats overview (2:35)
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The evolution from an online CV to a powerful tool for positioning: Course overview (13:27)
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EXERCISE 1: Goals that you want to achieve and success stories (6:45)
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EXERCISE 2: Barriers (3:59)
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EXERCISE 3: Who is your target audience? (14:11)
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EXERCISE 4: Find the right people to follow to get the inspiration from (14:37)
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BONUS: Ideas from your role models & competitors (11:29)
Module 2: STAND OUT - LinkedIn profile optimization
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Positioning - what do you want to be known for? (8:38)
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Anatomy of great LinkedIn profiles - what to optimize for? (17:53)
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Credibility, Trust and Authority elements - raise the interest of your audience (8:07)
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Keyword research and LinkedIn SEO (11:40)
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BONUS MATERIAL: LinkedIn profile roast - 5 profiles (26:53)
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GUEST INTERVIEW: Copywriting for LinkedIn with Davis Jones, best-selling Udemy instructor and co-founder & CPO at Eazl (37:08)
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EXERCISE: Improve your LinkedIn profile - a checklist
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EXERCISE: Design your visual assets background photo in Canva
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BONUS!
Module 3: DELIVER VALUE - Position yourself as an expert & create stunning content
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How to develop your content strategy for Linkedin (1:07)
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Start by analysing your current performance (3:31)
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Analyse competitors & role models - create a moodboard (5:05)
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Content strategy for LinkedIn - Content pillars (13:00)
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Content formats: Anatomy of the perfect post (6:29)
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ARTICLE: Experiment with new features & different content formats to consider
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How to organize a workflow for LinkedIn - Get everything done in 2 hours a week (9:02)
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GUEST INTERVIEW: Ramli John (managing director at ProductLed, author, podcast host) on content (31:53)
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BONUS: Content calendar
Module 4: NURTURE - Best practices on how to build relationships
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Do not ask me to marry you on our first date! (3:44)
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Personalized invitations are 3x more likely to be accepted (9:36)
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Create a target list (8:55)
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Examples of creating business opportunities (8:00)
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Observe and engage with your target audience (6:22)
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Pitching emails: 2 examples of successful hyper personalization (5:32)
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Booking a call: tools and practices (6:10)
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Create a multiple-touchpoint system to nurture leads (5:05)
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GUEST INTERVIEW: LinkedIn Ads with Ricardo Ghekiere, head of paid social at Upthrust (53:04)
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EXERCISE: Based on ICP develop a target list for your 20 strategic connections
Module 5: MEASURE & LEARN
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Time to develop some rituals - This is your data-driven journey to LinkedIn awesomeness (1:08)
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ARTICLE: Which metrics to follow on LinkedIn?
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Your personal LinkedIn KPIs (3:21)
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SideBySide: Weekly content performance overview on LinkedIn (13:15)
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Retro - start, stop, continue based on metrics (6:55)
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Always experiment with new formats (5:29)
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Test before you invest heavily (6:18)
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BONUS: Analytics sheet for LinkedIn
CONGRATS!
