How to Use a Framework of 8 User Experiences to Build an Effective Experimentation Program by Jan Marks

Your company’s options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program.

In this workshop, Jan offered a hands-on framework and broke down the entire customer journey into 8 fundamental experiences which altogether convert a visitor into a client: the arrival experience (the first 10 seconds on your site), the search experience, the navigation experience, the information experience, the decision experience, the checkout experience, the payment experience, and the support experience.

With this foundation in place, the attendees, along with UX experts from VWO and its partner agency Making Science, headed into 8 separate break-out rooms to focus on one of the before-mentioned 8 experiences. Then, during the last stage of the workshop, Jan wrapped up the results of the group work and the collection of ideas that was generated will lead you to the challenge of prioritization. He then outlined a prioritization framework that has helped many clients to build CRO programs with measurable results.

Who is it for:

E-Commerce managers, UX experts, product-, marketing-, and growth-teams that want to build or scale an experimentation program that drives conversion rates and digital results.