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How to Use a Framework of 8 User Experiences to Build an Effective Experimentation Program by Jan Marks
Introduction
Intro (2:07)
Why has CRO become a priority for most companies? | CRO or UXO? (2:24)
Module I - The 8 experiences
Intro - The 8 experiences (4:35)
1. The Arrival Experience (7:00)
2. The Search Experience (4:42)
3. The Navigation Experience (4:02)
4. The Information Experience (3:44)
5. The Decision Experience (4:46)
6. The Checkout Experience (4:02)
7. The Payment Experience (2:46)
8. The Support Experience (2:09)
Module II - Wrap Up Breakout Rooms Exercise - The 8 Experiences
Intro - Wrap Up Breakout Rooms Exercise - The 8 Experiences (1:32)
Wrap Up Breakout Room - The Arrival Experience (3:55)
Wrap Up Breakout Room - The Search Experience (0:49)
Wrap Up Breakout Room - The Information Experience (5:01)
Wrap Up Breakout Room - The Decision Experience (4:24)
Wrap Up Breakout Room - The Payment Experience (4:59)
Wrap Up Breakout Room - The Support Experience (6:20)
A Prioritization Framework for a Smart Optimization Roadmap (28:48)
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Intro - The 8 experiences
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