Enterprise Growth Hacking
How the biggest and most successful enterprise companies approach growth
This course was specifically made and designed for large corporations. Lectures are talks from growth directors from companies such as IBM, Microsoft, Adobe, Dropbox, Intuit, Capital One, Skyscanner, LinkedIn - all players with their hands on the job and real-life experience implementing the methodology and unlocking hidden opportunities to generate long-term sustainable growth.
Although the challenges from small to big companies are similar, the best way to overcome such challenges is completely different. During this crash course, you will hear from growth professionals either implemented a growth mechanism from scratch, going through the whole cultural corporate change and management buy-in and professionals that joined a large corporation with an already established growth-oriented culture and scale it up.
StartIBM: Growth Journey: team alignment around high velocity testing, Jason Barbato, Head of Growth (30:06)
StartLINKEDIN: Growth Driving Quality Growth - Liz Li, Director of Product (17:37)
StartSKYSCANNER: Moving from a Traditional to a Growth Oriented Organization by Yara Paoli, VP Growth
StartADOBE: How to Recruit and Launch a Growth Team at an Enterprise Business by Thibault Imbert, Head of Growth (21:05)
StartMICROSOFT: The growth culture journey inside microsoft office, Alex Toledo (25:27)
StartDROPBOX: Fireside Chat: The Evolution of a Growth Organization with Kady Srinivasan, Global Head of Digital Marketing
StartINTUIT, CAPITAL ONE, ADOBE, MICROSOFT: Panel: Jumpstarting your Transformation to Cross-functional Growth
Frequently Asked Questions
Amazon Shareholders Letter 2019
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.