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The Enterprise Growth Playbook by Andy Boyd
Growth Basics
1.1 - A good Growth team (1:50)
1.2 - Why so Hard (1:35)
1.3 - Scaling Growth (1:34)
1.4 - Strong Foundation (0:59)
1.5 - The Job of Growth (3:03)
1.6 - Where does growth work best (3:47)
1.7 - Use my product (2:27)
1.8 - Go deep in the data (2:40)
1.9 - Product Market Fit (2:16)
1.99 - Who are the people you need to partner with (2:42)
Tools for Growth
2.1 - Tools and resources for Deep understanding of users (6:13)
2.2 - Tools and resources for optimising conversion (3:11)
2.3 - Tools and resources for optimising conversion (4:21)
Growth Culture
3.1 - Enabling Continuous Improvement (2:39)
3.2 - Common goal across teams (1:43)
3.3 - Transparent Conversations (1:30)
3.4 - Learning Velocity (1:28)
3.5 - Lightweight Continuous Improvement Process (1:08)
3.6 - People Make Decisions, not Data (2:59)
Growth Process
4.1 - Experiments and Operacional Model (2:28)
4.2 - An Agile Primer (2:15)
4.3 - Agile Growth Process (1:08)
4.4 - Growth Process Sprint Plan (1:49)
4.5 - Journey Map (1:39)
4.6 - Funnel Analysis (1:11)
4.7 - Prioritization Grid (1:40)
4.8 - Growth Jam (4:35)
4.9 - Enhancements to Agile - keep it moving (2:51)
Growth Management
Experiments Tool (2:41)
Q&A
Last Notes (0:54)
Q&A (19:24)
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4.3 - Agile Growth Process
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