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Generate B2B Leads With Winning Outbound Sequences by Chris Marin
Introduction to outbound lead generation
Battle scars and war stories: Why outbound? (5:29)
What you'll learn in this course (1:42)
Know thy buyer: getting clear on your customer
Getting clear on accounts, before we prospect (4:08)
Getting clear on titles, before we prospect (5:56)
Asking the right questions to build a Buyer Persona (6:47)
Building a Buyer Persona for early stage companies (2:34)
Engaging future customers: How to write with clear, compelling messaging
The types of emails most executives get (and how to fix them) (23:53)
The anatomy of a great message (8:24)
Demystifying "value add" (what it is and why it works so well) (8:32)
The #1 thing you can do to write better sequences (5:16)
The art of list-building: Curating a list of your ideal buyers
Introduction to list building tools (3:07)
List building 101: the basics (5:39)
List suppression - how to avoid contacting existing customers (1:07)
Making a habit of importing all contacts into your CRM (3:05)
How to thoroughly search all titles in your Ideal Customer Profile (2:50)
The coveted weapon used by list builders (3:43)
Methodically tracking your contact lists (1:01)
Putting it all together: Using a sales engagement tool the right way
Picking and using a sales engagement tool (6:11)
Sales engagement tool set up and best practices (3:51)
Lead Magnets: Examples you can try
Personalizing your messages to get replies (5:43)
Hyper-personalizing your outbound messages (2:59)
Hyper-personalizing with AI (27:17)
Quick recap
Please use your new skills for good, not bad (2:46)
Getting clear on accounts, before we prospect
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