Growth and Experimentation for New Product Launches and Early Scaling by Sean Ellis
A step-by-step guide on how to plan and measure the launch of new products or features optimized for performance and adoption
This is an exclusive workshop with Sean Ellis, held during GrowthHackers Conference 2021.
We all have heard a lot about experimentation frameworks, growth methodologies, testing structure, data analysis, growth teams foundations but… one of the most important pieces of the puzzle is often underrated: the culture, support, and engagement of directors, c-level, and founders.
Jeff Bezos has often stated throughout his annual shareholder letters: "If you are not stubborn, you'll give up on experiments too soon. And if you are not flexible, you will pound your head against the wall and you won't see a different solution to a problem you are trying to solve".
Or as Mark Zuckerberg has mentioned at Reid Hoffman's podcast: "The strategy at Facebook is to learn as quickly as possible what our community wants us to do - and that requires a culture that encourages people to try things and test things and fail, and it also requires building infrastructure to enable people to do that".
No company can achieve the level of innovation and experimentation required to succeed at building a long-term sustainable product or company or even a feature. It is mandatory that the senior leadership team (C-Level, Directors, Founders, Investors) not only provide the necessary support, but also get involved with it.
After working with hundreds of successful companies, across all industries, in every stage of their journey, Sean Ellis will be guiding us through the process he has implemented to build the required foundation for growth at the upper level of your organization.
- Founders and Directors of early-stage startups and Product Managers
- Product Managers and Marketing Directors of large enterprise companies
YOUR INSTRUCTOR: Sean Ellis
Sean Ellis is the founder of GrowthHackers.com, the number one online community built for growth hackers. Sean coined the term "growth hacker" in 2010, after using it to ignite massive growth for Dropbox, Eventbrite, LogMeIn and Lookout - all with valuations now exceeding $1B. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Sean is also coauthor of Hacking Growth, published by Crown Business (division of Penguin Random House). Order here: http://amzn.to/2ll80L3
StartPart I - Aligning around a go to market plan for sustainable growth (16:03)
StartPart II - Turning your product to fit the best market opportunity (25:08)
StartPart III - Experimenting to find your initial growth engine (33:00)
StartPart IV - Maintaining momentum at scale (19:08)