User Onboarding Crash Course
Using Product Led Growth to Drive Acquisition
75% of b2B buyers want to self-educate vs talk to sales representatives to learn about products and services - FORRESTER
60% of users rate personalisation as very important - GLADLY
2/3 of business have switched vendors for a consumer like experience - SALESFORCE
90% of software buyers want free trial or freemium access - APPCUES
Your Instructor
VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius