User Onboarding Crash Course by Eric Keating

Using Product Led Growth to Drive Acquisition

75% of b2B buyers want to self-educate vs talk to sales representatives to learn about products and services - FORRESTER


60% of users rate personalisation as very important - GLADLY


2/3 of business have switched vendors for a consumer like experience - SALESFORCE


90% of software buyers want free trial or freemium access - APPCUES



YOUR INSTRUCTOR: Eric Keating

VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius

Course Curriculum


  First Section
Available in days
days after you enroll

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Frequently Asked Questions


Who is this course dedicated to?
The course can be used by c-level, growth members, product managers, and other professionals working on building from scratch and/or improving the existing flow users go through when using your product or service for the first time.
Do I need to have a SaaS Business to take this course?
Absolutely not. Throughout the course, our teacher show examples of different types of businesses across different industries.