User Onboarding Crash Course with Eric Keating

Using Product Led Growth to Drive Acquisition

The role of products has undergone a significant change, with the concept of product-led growth gaining popularity. This session aims to provide ideas and frameworks for leveraging the initial user experience and interaction with a product to drive growth and improve acquisition, retention, and unit economics.


Join our eye-opening workshop on "Mastering Product-Led Growth and User Onboarding Optimization" to delve deep into the realm of user experience enhancement and product-led growth strategies. This course's fast-paced lessons are designed to empower product managers, UX designers, and entrepreneurs with the knowledge and skills necessary to create exceptional user onboarding experiences and drive product-led growth.

Who is this for?

  • Product Managers and Owners
  • UX/UI Designers
  • Entrepreneurs and Startup Founders
  • Marketing Professionals
  • Business Development Executives


By the end of this workshop, you will be equipped with practical strategies, industry insights, and actionable techniques to revolutionize your product's user experience and drive sustainable growth through product-led approaches.

75% of b2B buyers want to self-educate vs talk to sales representatives to learn about products and services - FORRESTER


60% of users rate personalisation as very important - GLADLY


2/3 of business have switched vendors for a consumer like experience - SALESFORCE


90% of software buyers want free trial or freemium access - APPCUES



YOUR INSTRUCTOR: Eric Keating

VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius

Course Curriculum


  First Section
Available in days
days after you enroll

Workshop Highlights:

  1. Introduction to Product-Led Growth: Understand the fundamental concepts of product-led growth and its significance in the modern digital landscape. Learn how successful companies leverage product-led strategies to enhance user engagement and fuel business growth.
  2. Framework for Planning and Optimizing User Experience: Explore proven frameworks for planning and optimizing user experiences. Gain insights into user psychology, usability principles, and design thinking methodologies that form the foundation of outstanding user-centric products.
  3. User Onboarding Best Practices: Discover industry-leading user onboarding best practices and examine real-life examples from successful companies. Uncover the secrets behind creating seamless, intuitive onboarding processes that captivate users from the moment they interact with your product.
  4. Case Study Analysis: Gain valuable insights from a compelling case study presented by the workshop facilitator. Explore the journey of a real product, discovering the changes made based on user insights. Understand how data-driven decisions can transform user experiences and drive product success.

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Frequently Asked Questions


Who is this course dedicated to?
The course can be used by c-level, growth members, product managers, and other professionals working on building from scratch and/or improving the existing flow users go through when using your product or service for the first time.
Do I need to have a SaaS Business to take this course?
Absolutely not. Throughout the course, our teacher show examples of different types of businesses across different industries.