Metrics Matter: Setting Goals, Tracking KPIs, and Reporting Results for Growth Teams (GHConf21 Workshop)
Jon Repka's Workshop at GrowthHackers Conference 2021
Every experienced Growth Leader knows support from the C-Suite, Board, and other executive stakeholders can make or break a Growth Team. What's less consistently appreciated and applied is how KPIs can be a bottoms-up growth lever.
To that end, the first half of the recorded workshop is focused on exploring how to establish the right KPIs and build the infrastructure to track them. Ancillary topics, such as benchmarking, are also touched upon.
With this foundation in place, the second half of the workshop extends into intuitive ways that companies can display and communicate KPIs via dashboards to key stakeholders. Consistently tracking proactive trends and tying them to results is one of the most straightforward ways to generate and maintain executive support.
Who is it for: Professionals in growth teams, marketing and product who want to improve their skills to set, track and report in KPIs.
What to expect: A solid foundation on growth metrics, along with actionable strategies to set, track, visualize, and report on KPIs.
As VP of Growth, Jon has scaled Paro's Sales & Customer Success teams from one to over 50 reps. Jon is a former strategy & operations consultant and mid-market growth strategy executive, but he didn't find his true passion until he started helping startups make analytics a competitive advantage.
Outside of all things revenue-generating, Jon is an avid foodie and live music aficionado, and he spends as much time as possible with his six-month-old son and five-year-old golden retriever.