Free to Paid Conversion with Eric Keating
Eric Keating's Workshop at GrowthHackers Conference 2021
Offering a freemium option or a free trial for a SaaS product is a great way to lower the barrier to getting a user into the funnel.
However, while this is a good strategy for getting new leads, accumulating free users is not enough to grow your business.
In this recorded workshop from GrowthHackers Conference 2021, you'll see:
- Review various free trial and freemium models
- Real-world examples of high-converting free products
- Strategies and tactics to improve free to paid conversion rates
YOUR INSTRUCTOR: Eric Keating
VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius