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Do you want to build up the confidence to manage social ads at any budget size?
This course will lay out the fundamentals up to the expert tips that will help you scale your business using FB & IG ads. With all the knowledge gathered from 8 years and $200 million profitable ads spend for SaaS and e-commerce clients, Jack Paxton has packed all his know-how into this in-depth course.
Jack has done an outstanding job mapping and sharing out everything he has learned after scaling businesses from all sizes, industries, and budget sizes with the largest ad-exposure you can find on the internet: Facebook & Instagram. Before investing your entire paid-media-budget into your existing campaigns, consider listening to what Jack has to say. With all the competition out there, there is no more winging it - if you don't want to waste your budget on campaigns that don't convert then this course if for you!It will take you from the beginner's first steps on how to create and set up your FB ads manager account, to installing pixels, tracking conversions, and avoiding common mistakes. Once the set up is ready, Jack will take you in a dive into how to reach the ideal audience for your offer, and the set up of top and bottom of the funnel campaigns with a killer offer. Fine-tune our target with Interests, learn the potential of using data science to scale, and master how to optimize your campaigns. Jack delivers all the steps from beginner to expert and shares how he tackles common challenges faced by media-buying pros.
"GIVE ME SIX HOURS TO CHOP A DOWN A TREE AND I'D SPEND THE FIRST THREE HOURS SHARPENING THE AXE"
YOUR INSTRUCTOR: Jack Paxton
Been scaling businesses with paid ads for 8+ years; building marketing software. Managed account spends from $100/day up to $100k/day (Total spend over $200 million). Founder of Top Growth Marketing, Hyax; Vyper.
Twitter - @jack.henry.paxton
Linkedin - /in/jackpaxton
Website - JackPaxton.com
StartBusiness Manager Overview (3:46)
StartSetting Up Your FB Account Properly (2:57)
StartFB Pixel (3:32)
StartFB Audiences (4:19)
StartFB Audiences Demo (2:58)
StartFB Audiences FAQs (4:59)
StartBottom of the Funnel (11:21)
StartCreating a Killer Offer (10:32)
StartCampaign Set Up (13:22)
StartCampaign Set Up FAQs (14:45)
"Jack is one of the most driven, genuine, efficient and dynamic people I've ever had the pleasure of working with. He was instrumental in growing brands to multimillion-dollar status, all within the tightest performance-driven ROI requirements.
He balanced outward-facing client presentation skills with deep hands-on knowledge on a level I've not seen before.
He is never too busy to answer a question and his positive can-do spirit lifts the room and the team around him. In Short, Jack is a super high caliber, high integrity, fun, smart, driven and effective."
- Dave Palmer, Founder & CRO, Yoga Club
"Being able to trust our partners to do the best job possible makes our lives that much easier. Jack and Jenn at Top Growth Marketing are experts in what they do and will go above and beyond to create value for their clients.
We’ve worked with TGM for over 3 years, growing our revenue by 280% while reducing CPA’s and CPM’s. These guys know what they’re doing, hands down."
- Sophia Lotter, Director of Marketing, Waiakea Water