Foundation
Insights
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2.1 Extract Transform Load - The Data Infrastructure Required For Business Intelligence (5:55)
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2.2 Evaluating what data you need to capture and how (9:00)
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2.3 Mapping your customer buying journey (13:12)
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2.4 Mapping your business ecosystem (13:26)
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2.5 Data segmentation analysis (9:44)
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2.6 Example of Insights from real customers (11:11)
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2.7 Evaluating the quality of insights generated (4:23)
Ideation
Experimentation
Analysis
