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Growth Models & Goalseeking by Eyal Toledano
1 — Introduction
Welcome to Growth Models & Goalseeking (5:57)
Benefits of this Masterclass (6:17)
Agenda (1:37)
Before we begin (4:43)
2 — Growth Modelling Basics
Why have a growth model? (2:51)
Decide a future state (1:58)
Reverse engineer the future (4:00)
3 — Growth Dimensions
Product/Market Fit is not enough (11:21)
Exploring your market nuances (12:30)
Revenue model compatibility (3:18)
Acquisition channel affinities (12:24)
Product attribute affinities (14:15)
Key Performance Indicators (8:45)
Proficiency Quiz
4 — Build A Model Follow Along
Initial Model Exploration (47:29)
Buildout Process Overview (6:44)
Part 1: Market (56:12)
Part 2: Model (41:49)
Part 3: Channels (70:43)
Part 4: Product (71:54)
Checklist Review (3:59)
5 — Continuing your journey
What comes next? (8:45)
Bonus: Traffic is not the problem (23:49)
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Decide a future state
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