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Conversion Rate Optimization by Jeremy Epperson
Intro
Course Intro (12:15)
Foundations of CRO (19:18)
6 Principles
Principle 1: Strategic Business Alignment (31:55)
Principle 2 Customer Focused Approach (20:27)
Customer Focused Case Studies (14:30)
Principle 3 Customer Research Methodology (21:05)
Customer Research Case Studies (25:32)
Principle 4 Scientific Testing Process (42:41)
Principle 5 High Velocity Testing (35:53)
Principle 6 Culture of Growth (30:19)
Course Materials
CRO Workbook Template
CRO Test Plan Template
CRO Strategic Planning - 90 day Growth Plan Template
CRO Live Class - Free Resource (55:45)
Principle 6 Culture of Growth
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