Growth Content Marketing | Growth University from GrowthHackers

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Growth Content Marketing Course by Dave Shanley

Preview

Growth Content Marketing (1:47)

1. Getting started with Growth Content Marketing

1.1 Hi there. Welcome to Growth Content Marketing! (4:03)
1.2 Your audience is a hero (10:59)
1.3 Winning with value not just features (7:49)

2. Messaging is your Growth Foundation

2.1 Uncovering what most marketers miss (4:47)
2.2 How to start with perfect messaging (that's repeatable) (21:57)
2.3 Nailing product and service growth messaging (31:44)
2.4 Tear it down to build up (messaging) (11:45)

Mastering Content Strategy

3.1 Strategy vs Tactics the BIG difference (5:24)
3.2 Where to begin keyword seeding (9:40)
3.3 Unlocking deeper keyword analysis (13:50)
3.4 How to master a content audit (17:32)
3.5 Learn the secrets to topic clustering (4:38)
3.6 Atomize and prioritize your content (14:10)
3.7 Pulling your strategy all together (4:04)

4. Streamline Content Production and Analysis

4.1 You need a content machine (12:35)
4.2 Make the most of content briefs (10:12)
4.3 How to build a content calendar (9:51)
4.4 Understanding the impact of content (11:35)

5. Keys to Growing Distribution

5.1 Learn what channels work for you (11:07)
5.3 How to amplify your content success (7:27)
5.2 Crack the cold start problem to distribution (12:49)
5.4 Final thoughts on growth content marketing (4:51)

Bonus - Q&A / Common questions

Bonus: Q&A / real world challenges

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Growth Content Marketing

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