Introduction to this Online Growth Hacking Course
1. Growth Hacking in General: What Growth Hacking Is Really All About
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1.0 - About Section #1 (3:11)
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1.1 - What is Growth Hacking Really? (5:29)
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1.2 - Zooming Out: 3 Trends On Why Growth Hacking Is Getting More and More Important (8:04)
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1.3 - The Job of a Growth Hacker & Your Responsibilities (7:12)
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1.4 - Iconic Growth Hacking Casestudies (TikTok, DropBox & AirBnB) (8:46)
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1.5 - Growth vs Marketing: How is it different & How does that impact you? (9:29)
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1.6 - 3 Biggest Myths of Growth Hacking Which a Great Growth Hacker Should Know (6:36)
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1.7 - Growth Hacking Mindset - Why, How & What (11:26)
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1.8 - Five Tactics to Develop Your Growth Hacking Mindset (7:46)
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1.9 - The Fundamental, Generalistic & Specialistic Skills of Growth Hacker (6:39)
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1.10 - 80/20-Rule for Growth Hackers: What do you really need know and what's just nice-to-have? (3:45)
2. Growth Hacking Framework: A Systematic, Repeatable Process for Rapid Experimentation
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2.0 - About Section #2 (2:10)
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2.1 - Growth Hacking Framework from A to Z (5:50)
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2.2 - AAARRR... The Pirate Funnel: Identify Your Biggest Growth Opportunities (13:35)
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2.3 - Picking your Target: The One Metric That Matters (OMTM) (6:09)
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2.4 - Not the North Star Metric & How it's different from your OMTM (3:31)
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2.5 - The Five-Step G.R.O.W.S. Process for Rapid Experimentation (10:49)
3. Growth Hacker Skills: Become a T-Shaped Growth Marketer
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3.0 - About Section #3 (3:18)
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3.1 - Skill #1: Data Tracking & Analytical Insights (to Become a Data-Driven Marketer) (5:00)
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3.2 - Skill #2: Behavioural Psychology (to Understand What Customers Really Want) (3:12)
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3.3 - Skill #3: Technical Insight (What do you really need to know to be a growth hacker?) (5:35)
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3.4 - Skill #4: Growth Hacking Mindset (How to be thinking forward?) (3:16)
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3.5 - Skill #5: "Learnability" (Learn Fast & Agile) (2:48)
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3.6 - Skill #6: Copywriting (How to Quickly Write Convincing Copy for Ads, Email, Landingpages etc.) (3:32)
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3.7 - Skill #7: Visual Design (How to Become Your Own Designer) (2:37)
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3.8 - Skill #8: UX / UI (Creating a Loveable Experience for Users) (2:44)
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3.9 - Skill #9: Qualitative Research (Understanding The 'Why' Behind a Bottleneck) (2:50)
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3.10 - Skill #10: User Retention (Because Your Business Won't Grow Unless People Come Back) [short] (4:54)
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3.11 - Skill #11: Acquisition Channels (Why It's Broad, But Still Easier Than You'd Think) (6:42)
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3.12 - Skill #12: Conversion Optimization (Two Simple Models to Quickly Increase Conversion Rates) (5:17)
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3.13 - Skill #13: Marketing Automation (Easy Tools To Improve Your Automation Game) (2:14)
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3.14 - Skill #14: Referral Programs & Virality (Growing Through Your Current Customers) (4:26)
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3.15 - Skill #15: Activation & Onboarding (Welcoming New Users) (3:42)
[Bonus] 4. Personal Growth: An Endless Self-Study Track
