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Growth Master Training Course with Sean Ellis
Section 1: Course Goals & Agenda
Welcome to the Course + Course Goals and Agenda (4:32)
Section summary
Section 2: Key Growth Fundamentals
Introduction to Section 2 - Key Growth Fundamentals (0:43)
Lecture: Growth is Cross-Functional (3:43)
Lecture: Finding Your North Star Metric (5:07)
Lecture: Testing Drives Growth (4:52)
Lecture: Twitter's Accelerated Testing (1:41)
Lecture: Focus Testing on Specific Objectives (6:57)
Section 3: The Growth Process
Introduction to Section 3 - The Growth Process (0:35)
Lecture: What's an Effective Growth Process (2:27)
Lecture: The Growth Testing Process (2:21)
Lecture: Analyze the Situation (1:48)
Lecture: Idea Generation for Objectives (4:24)
Lecture: Inputs That Drive Growth Ideas (3:49)
Lecture: Prioritize in Weekly Growth Meeting (4:07)
Lecture: Launch Tests (3:47)
Lecture: Analyze Tests and Report Progress (3:27)
Lecture: Easy Access to Testing History (1:55)
Lecture: Test Analysis Leads to New Ideas (1:29)
Lecture: Repeat to Achieve Objectives (1:33)
Section 4: The GrowthMaster Role
Introduction to Section 4 - The GrowthMaster Role (0:23)
Lecture: Qualities of a Good GrowthMaster (3:20)
Lecture: The GrowthMaster Role (3:36)
Lecture: GrowthMaster Daily Activities (3:20)
Section 5: The Growth Team
Introduction to Section 5 - The Growth Team (0:23)
Lecture: Cross Functional Growth Team (1:20)
Lecture: Who Should be on the Growth Team (2:12)
Lecture: Growth Team Models (2:24)
Section 6: The Growth Meeting
Introduction to Section 6 - The Growth Meeting (0:52)
Lecture: The Weekly Growth Meeting (1:32)
Lecture: Pre-Meeting Preparation (1:40)
Lecture: Characteristics of a Qualified Idea (2:23)
Lecture: Weekly Nominations From Team (1:36)
Lecture: Who Attends the Growth Meeting (2:00)
Lecture: Maintain Sense of Urgency (2:25)
Lecture: Weekly Growth Meeting Agenda (2:43)
Lecture: KPI Review (2:58)
Lecture: Objective Progress, Key Learnings (1:59)
Lecture: Review Planned Test Launches (2:39)
Lecture: Choosing Right Tests to Launch (4:14)
Lecture: Growth of Idea Backlog (1:53)
Lecture: Post Growth Meeting (1:05)
Section 7: Pulling it All Together & Conclusion
Introduction to Section 7 - Pulling it All Together & Conclusion (0:29)
Lecture: Pulling It All Together (2:27)
Lecture: The Good GrowthMaster... (2:05)
Conclusion (0:49)
Section 8: Resources & Certification Exam
Resources
Quiz: GrowthMaster Certification
Congratulations!
Lecture: Weekly Growth Meeting Agenda
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