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Product Marketing Fundamentals by Richard King
An introduction to this Product Marketing Fundamental course [1 min]
Welcome (0:51)
Laying the foundation: what is product marketing? [42 mins]
What is product marketing? (6:39)
101 definitions of product marketing (15:00)
The PMM role broken down (5:00)
What is product marketing slide deck (15:00)
The product marketing framework & lifecycle: your blueprint [13 mins]
The product marketing framework (6:55)
The product lifecycle (5:28)
The PM and PMM relationship [1 hour]
The differences between PM & PMM (3:14)
How to work with product (9:38)
Product marketing and product management dynamic duo (25:44)
Starting and continuing a successful career in product marketing [50 mins]
Is product marketing right for you? (29:51)
Product marketing career table (10:00)
Learn. Level-up. Lead. (2:00)
Grab yourself a membership plan (2:00)
How to work with product
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