Before we move on to learn the skills, there is one thing I’d like you to understand about learning growth hacking skills. “Mastering” these skills, can mean a lot of different things: Most often you can be an amazing growth hacker, have a huge impact on your business and grow into very senior positions, without being a total pro in most of the skills. We often look up to people who hone their craft and put the bar at that level and expect ourselves to become that good.

But in reality, you’ll see that you very often don’t need to be an expert in a field to still have an impact on your business. Most often, just a basic understanding of a field can give you the ability to get most of the work done. This is called the Pareto Principle or the 80/20 rule: where 80 percent of the impact can made with only 20 percent of the knowledge, skills or resources.