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Full Beginners Course to Growth Hacking with Ward van Gasteren
Introduction to this Online Growth Hacking Course
Welcome, Future Growth Hacker! (5:11)
1. Growth Hacking in General: What Growth Hacking Is Really All About
1.0 - About Section #1 (3:11)
1.1 - What is Growth Hacking Really? (5:29)
1.2 - Zooming Out: 3 Trends On Why Growth Hacking Is Getting More and More Important (8:04)
1.3 - The Job of a Growth Hacker & Your Responsibilities (7:12)
1.4 - Iconic Growth Hacking Casestudies (TikTok, DropBox & AirBnB) (8:46)
1.5 - Growth vs Marketing: How is it different & How does that impact you? (9:29)
1.6 - 3 Biggest Myths of Growth Hacking Which a Great Growth Hacker Should Know (6:36)
1.7 - Growth Hacking Mindset - Why, How & What (11:26)
1.8 - Five Tactics to Develop Your Growth Hacking Mindset (7:46)
1.9 - The Fundamental, Generalistic & Specialistic Skills of Growth Hacker (6:39)
1.10 - 80/20-Rule for Growth Hackers: What do you really need know and what's just nice-to-have? (3:45)
2. Growth Hacking Framework: A Systematic, Repeatable Process for Rapid Experimentation
2.0 - About Section #2 (2:10)
2.1 - Growth Hacking Framework from A to Z (5:50)
2.2 - AAARRR... The Pirate Funnel: Identify Your Biggest Growth Opportunities (13:35)
2.3 - Picking your Target: The One Metric That Matters (OMTM) (6:09)
2.4 - Not the North Star Metric & How it's different from your OMTM (3:31)
2.5 - The Five-Step G.R.O.W.S. Process for Rapid Experimentation (10:49)
3. Growth Hacker Skills: Become a T-Shaped Growth Marketer
3.0 - About Section #3 (3:18)
3.1 - Skill #1: Data Tracking & Analytical Insights (to Become a Data-Driven Marketer) (5:00)
3.2 - Skill #2: Behavioural Psychology (to Understand What Customers Really Want) (3:12)
3.3 - Skill #3: Technical Insight (What do you really need to know to be a growth hacker?) (5:35)
3.4 - Skill #4: Growth Hacking Mindset (How to be thinking forward?) (3:16)
3.5 - Skill #5: "Learnability" (Learn Fast & Agile) (2:48)
3.6 - Skill #6: Copywriting (How to Quickly Write Convincing Copy for Ads, Email, Landingpages etc.) (3:32)
3.7 - Skill #7: Visual Design (How to Become Your Own Designer) (2:37)
3.8 - Skill #8: UX / UI (Creating a Loveable Experience for Users) (2:44)
3.9 - Skill #9: Qualitative Research (Understanding The 'Why' Behind a Bottleneck) (2:50)
3.10 - Skill #10: User Retention (Because Your Business Won't Grow Unless People Come Back) [short] (4:54)
3.11 - Skill #11: Acquisition Channels (Why It's Broad, But Still Easier Than You'd Think) (6:42)
3.12 - Skill #12: Conversion Optimization (Two Simple Models to Quickly Increase Conversion Rates) (5:17)
3.13 - Skill #13: Marketing Automation (Easy Tools To Improve Your Automation Game) (2:14)
3.14 - Skill #14: Referral Programs & Virality (Growing Through Your Current Customers) (4:26)
3.15 - Skill #15: Activation & Onboarding (Welcoming New Users) (3:42)
[Bonus] 4. Personal Growth: An Endless Self-Study Track
4.1 - Continue Your Learning Path [Part 1] (10:23)
4.2 - Continue Your Learning Path [Part 2]
1.6 - 3 Biggest Myths of Growth Hacking Which a Great Growth Hacker Should Know
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