1.1 - Intro
In this Masterclass, we will go through the step-by-step process of building a company-wide culture of growth.
Your instructor is Sean Ellis, who has experience running growth at several successful companies, like Dropbox, LogMein, Eventbrite, among and others, and highlights the need for a solid foundation and an effective growth team to execute and accelerate growth.
Ultimately, the goal is to align the entire company around growth. The topics that will be covered, include:
- Leveraging the core value of the product
- Understanding value delivery engines
- Creating a company-wide growth culture
- Various exercises will be included throughout the discussion.
The first part focuses on leveraging the core value of the product and understanding value delivery engines. This is essential for creating a growth-oriented company culture.
The second part includes exercises to ensure understanding and alignment within the organization.
The final section is about fostering a company-wide culture of growth. This involves:
- Implementing a high-impact testing program
- Executing growth initiatives with the growth team
- Involving the entire company in the growth process
It is essential for students to apply what is learned through exercises. The goal is to develop a strong foundation for growth and an effective growth team, ultimately aligning the entire organization toward accelerated growth.