If we’re in B2B, targeting midsize or enterprise deals, we have the special ability to go after new business directly.

My goal with this course is to show you how to engage your future customers in creative ways, and generate leads consistently.

I'll show you a basic set of sales tools and processes you can use to make this happen.

As importantly, I'll talk about how to write solid messaging that will get a lot of replies.

We'll start with your ideal customer profile and buyer persona - which will inform everything you do.