Lesson Summary

The Growth Master Training Course, led by founder and CEO Sean Ellis, aims to help participants understand key growth fundamentals, run effective growth meetings, establish a testing and learning tempo, and play a key role in reaching the growth potential for their business.

The course covers various topics including:

• Growth fundamentals
• The growth process
• The role of the Growth Master
• Building a growth team
• Conducting weekly growth meetings

The Growth Master Training Course is divided into several sections:

• The first section focuses on growth fundamentals, where participants learn about the different elements necessary to promote growth.
• The next section focuses on the growth process, which involves testing and focusing on those tests.
• Participants then learn about the role a Growth Master plays in this growth process and how to leverage that growth.
• An important section is dedicated to the growth team, where participants learn how to organize and work with the team to achieve growth goals.
• Finally, participants learn how to put all these elements together and apply the principles of the course to achieve their growth goals.