Welcome to the Course + Course Goals and Agenda

Lesson Summary

The Growth Master Training Course, led by founder and CEO Sean Ellis, aims to help participants understand key growth fundamentals, run effective growth meetings, establish a testing and learning tempo, and play a key role in reaching the growth potential for their business.

The course covers various topics including:

  • Growth fundamentals
  • The growth process
  • The role of the Growth Master
  • Building a growth team
  • Conducting weekly growth meetings


The Growth Master Training Course is divided into several sections:

  • The first section focuses on growth fundamentals, where participants learn about the different elements necessary to promote growth.
  • The next section focuses on the growth process, which involves testing and focusing on those tests.
  • Participants then learn about the role a Growth Master plays in this growth process and how to leverage that growth.
  • An important section is dedicated to the growth team, where participants learn how to organize and work with the team to achieve growth goals.
  • Finally, participants learn how to put all these elements together and apply the principles of the course to achieve their growth goals.

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